• Full-time

Publication date： 2025.08.26

Promotion Planner (13555)

  • Consulting / Marketing / PR
  • Tokyo
  • Salary： ￥6M–11M
プロモーションプランナー (13555)
職種Position Consulting / Marketing / PR
会社概要Company profile The company was established as a joint venture between a major domestic firm and a global corporation. It operates a nationwide café chain, characterized by community-focused services and unique store designs.
仕事内容Job description [Job Overview / Mission]
Marketing Plan Development and Execution
Lead the planning and execution of concepts and marketing strategies for seasonal new product campaigns conducted at Starbucks stores nationwide (e.g., spring cherry blossom season campaigns, Christmas campaigns).

Planning and Strategy Development:
Design campaign concepts and customer journeys to ensure new products—such as limited-time Frappuccino® beverages, coffee beans, and merchandise like tumblers—are widely recognized and purchased.
This includes planning what campaign concept to use, who the target audience is, which product features to highlight, through which channels (in-store, SNS, etc.), and how to communicate them.
Ultimately, the goal is to strengthen customer engagement with Starbucks.

Execution:
In line with the developed plan, collaborate with relevant departments and external partners (advertising agencies, design firms, printing companies, etc.) to manage the production of in-store promotional materials, negotiate with vendors, and conduct campaign reviews as part of the full PDCA cycle.

[Specific Responsibilities]

Develop seasonal new product campaign concepts (e.g., for New Year campaigns, creating a concept such as “Delivering warm and relaxing moments”).

Plan sales promotion strategies based on the concepts (e.g., launch events, nationwide in-store tasting events).

Execute the plans (e.g., producing in-store materials, drafting internal communication documents), and negotiate/manage external partners such as advertising agencies, production companies, and printers.

Lead cross-functional teams and manage budgets.

Conduct campaign reviews after the sales period ends to identify future challenges and opportunities.

Note: Creative development, media PR, and digital communication (including SNS) are managed by separate teams. This role serves as a hub, collaborating with those teams while leading the overall campaign execution.

Approximately 10 such campaigns are conducted annually, and this role will take charge of several of them.

In addition to campaigns, you may also be responsible for cross-departmental projects (e.g., planning collaborations with other companies, or promoting sustainability initiatives).

The stance expected is to continuously take on new challenges as a leading company in the café market and plan initiatives that exceed customer expectations.

[Scope of Job Changes]
Duties may be changed by the company as necessary, or by the host company in the event of a transfer/secondment.
応募資格Requirement [Required Experience]
5+ years of marketing experience in a B-to-C industry

[Required Knowledge and Skills]
Broad knowledge and hands-on experience in marketing development
Project management skills
Strong presentation skills
Basic English proficiency (daily conversation and email communication required)
Basic PC skills (Word, Excel, PowerPoint)

Preferred Experience and Skills:
Experience in building marketing strategies, including branding, not only campaign execution, at a company with its own B-to-C brand
Experience in designing and conducting consumer research
Advanced English proficiency (capable of participating in business meetings)

[Desired Personal Qualities]
Ability to understand and resonate with Starbucks Coffee’s culture, values, and vision
Strong sensitivity to market environment and trends, with the ability to accurately grasp shifts in consumer behavior and societal changes
Cheerful, sincere, cooperative, growth-oriented, and adaptable in uncertain or rapidly changing environments
Strong presentation and cross-functional coordination skills, with the ability to drive projects and solutions even when facing complex challenges or issues
Deep interest in marketing as a whole, with the ability and ambition to handle a wide range of marketing responsibilities in the medium to long term
Attention to detail in execution while also influencing stakeholders beyond one’s direct scope of responsibility to achieve objectives
日本語力Japanese level Fluent
雇用形態Employment type Full-time
勤務エリアLocation Tokyo
勤務時間Working hours Flextime system (Standard working hours: 7 hours 3
想定年収Salary ￥6M–11M
条件・待遇Condition [Probation Period]
3 months (no change in conditions during the probation period)

[Work Location]
Support Center (Head Office): Shin-Meguro Tokyu Building, 2-25-2 Kami-Osaki, Shinagawa-ku, Tokyo

Scope of Changes: Work location may be changed based on business needs, including telework locations depending on job responsibilities, or locations designated by a host company in the event of a transfer/secondment.

[Compensation]
Bonus: Twice a year
Salary revision: Once a year
Incentives: May be granted based on company-wide and individual performance

Salary will be determined in accordance with company regulations, fully considering ability, experience, and other factors

Please note: For positions hired as management roles, overtime allowance and holiday work allowance are not applicable

[Holidays and Leave]
10 days off per month (9 days in February; 119 days annually)
Paid leave (granted from date of hire)
Childcare and nursing care leave
Shortened working hours arrangements (daily/weekly)
Special paid leave (e.g., for personal illness or bereavement)

[Benefits]
Bean Stock (RSU: Restricted Stock Units)
Remote work allowance
Night shift allowance
Childcare facility subsidy
Social insurance (health, pension, employment, workers’ compensation)
Corporate defined contribution pension plan
Asset-building savings scheme
Preferential loan interest rates
Partner discount (employee discount)
Partner Beans (weekly coffee beans provided for self-development/training)
CUP Fund (mutual aid support in case of disasters)
Benefit Station (employee welfare program)
選考についてProcess ① Screening based on application form
② Document screening
③ First interview
④ Aptitude test
⑤ Second interview & presentation (in-person, with a pre-assignment)
⑥ Final interview

Please note: The selection process is subject to change.
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