• Full-time employee

Publication date: 2023.09.14

#1886[Largest OTA company in China] Marketing Social Media Specialist

  • Professional (Consulting, Marketing, PR)
  • Tokyo
  • Salary Estimated annual income: ¥5M~8M
#1886【中国最大級のOTA企業】Marketing Social Media Specialist
職種Position Professional (Consulting, Marketing, PR)
会社概要Company profile This position is available only for people residing in Japan.

[Company Profile]
It is the largest OTA (Online Travel Agent) in China and has local offices in 13 countries around the world, including China, Japan, the United States, and the United Kingdom. It is a Japanese subsidiary of a company. It operates 23 websites and apps that are localized by region and has approximately 400 million members. As the tourism industry is starting to make a full-fledged revival, we are contributing to the attraction of accommodation facilities by conveying the charm of Japan to travelers.

[Background of recruitment]
For business expansion

[Attractive points of company/work]
As the coronavirus measures continue to be eased and demand in the travel industry increases, they are expanding our workforce in order to meet the diversifying needs of our customers.
仕事内容Job description [Job description]
· The company will be responsible for conceptualizing and managing original content for the Japanese social media site, driving brand awareness and working with users to educate the brand proposition. Responsible for tasks to achieve performance/key goals such as:
· Develop social media strategy and act as liaison to headquarters to ensure alignment with global social media strategy.
· Manage day-to-day operations, including publishing and moderating communities on their social media sites such as Instagram, Twitter, LINE, TikTok, and other related platforms where you can create and manage communities.
· Execute campaigns, increase fan engagement, and drive conversation with a consistent brand tone and voice.
· Be data-savvy and discover the latest internet trends to create viral conversations using social listening tools.
· Explore ways to work with third parties that can distribute content and images (including videos) on social media sites.
· Report, track, and analyze platform growth and engagement against preset KPIs.
· Conduct regular research on competitors' activities and campaigns on social media sites.
· Support for online advertising management (publisher selection, creative direction and checking, KPI settings)
· Support for the company's internal CRM (eDM messages, effectiveness, promotional content) management
· Support for registered user growth (conversion of guest users to registered users, tactics to increase registered users, ways to reduce lapsed users).
応募資格Requirement [Requirements]
· 2 years or more of social media experience
· Experience in a startup environment preferred
· Be familiar with travel products that match the behaviors and preferences of customers in your target market.
· University/graduate school majoring in marketing, tourism, business, finance, or a related field.
· Excellent interpersonal, written, and verbal presentation skills.
· Native Japanese, business-level English
· Design experience using Adobe Photoshop or Illustrator is a plus
· Self-motivated and results-oriented.
日本語力Japanese level Native
雇用形態Employment type Full-time employee
勤務エリアLocation Tokyo
勤務時間Working hours Working hours: 9:30~18:30
想定年収Salary Estimated annual income: ¥5M~8M
条件・待遇Condition [Conditions]
Employment Type: Permanent
Trial period: 6 months
Estimated annual income: ¥5M~8M
Work location: Tokyo
Working hours: 9:30~18:30
Holidays: 2 days a week (Saturdays and Sundays), national holidays
Vacation: Congratulatory or condolence leave, paid leave, paid sick leave
Overtime: Average 10h / month
Benefits: Transportation expenses (up to ¥30,000 per month), complete with social insurance
選考についてProcess [About selection]
Documents required for application: English resume
Online interview: Available
Interview language: Japanese
Number of interviews (flow): 3 times interviews, skill check
* May change depending on the situation of the candidate
Comments from United World
This is a marketing Social Media Specialist position at a foreign-affiliated OTA (Online Travel Agent) company.